Omnichannel strategy
Vision, touchpoints, content and relationship flows designed as a single system.
Vision
Lateral thinking becomes experience architecture.
David Digital Advisory is built for those who need to decide where to take a brand, project or platform when channels multiply and people no longer follow linear paths. Davide Mari brings together strategy, narrative, technology and digital culture to design systems that move across media, communities, sales, training and product.
I do not add technology to an idea. I build the idea so that technology has meaning, rhythm and a memorable promise.
What I Activate
Vertical expertise, unexpected connections.
AI and digital innovation
Interpretation of current and future technologies, with practical applications to communicate, train and sell better.
Storytelling and screenwriting
Narrative structures that give depth to brands, services, content and user journeys.
Gamification and communities
Engagement mechanics, interactive games, e-learning and participatory dynamics.
Method
From intelligent deviation to operational grounding.
Break the obvious trajectory
Unexpected angles, weak signals and productive contradictions are explored.
Unite channels, culture and technology
Every idea is read as an ecosystem: content, data, people, rituals, platforms.
Build an operational direction
The vision becomes plan, prototype, tone, touchpoint sequence and value metric.
Make the story live
The project becomes recognizable, measurable and ready to evolve over time.
Experience
A professional path across different media.
From advertising to audiovisual production, from licensing to publishing, from alternate reality games to online communities: David Digital Advisory creates value by making different disciplines speak within the same strategy.
Fuori Dal Coro, Nestlé
A world best practice in digital marketing, combining community, participation and massive traffic.
Eidorama e David Digital Advisory
Strategic consulting, business plans, web, buzz marketing, games and digital communication.
Publishing and online press
Experience in free press, ANSO and the Italian Federation of Independent Publishers.
Events, Partnerships, Impact
Where lateral thinking becomes place, technology and project.
Villa Resta Mari
A privately owned historic villa as an event platform.
In Vittuone, Villa Resta Mari is a seventeenth-century location connected to Lombard Baroque: architecture, Italian garden, frescoed halls and generous spaces for weddings, exhibitions, concerts, conferences, shootings, theme nights and experiential formats.
- Hospitality for up to 300 guests without losing intimacy.
- Tailored events combining culture, taste, performance and storytelling.
- A real place where content, scenography and relationship coincide.
Partnership Shake Srl
Multimedia and interactivity for high-complexity projects.
The collaboration with Shake Srl brings immersive production, augmented reality, video mapping, holograms, interactive systems and video content into David Digital Advisory projects, making complex concepts accessible.
Sensorial Experiences
When technology becomes perceptual direction.
From immersive systems to installations, the partnership makes it possible to approach the most demanding projects with a combination of creative vision, production and proprietary technology.
Latest Project: Fondazione MAU
A platform for the care of pets and their owners.
Founded and chaired by Davide Mari, Fondazione MAU - Migliori Amici dell'Uomo was created to promote animal welfare, assistance, essential veterinary services, owner support, volunteering and adoption opportunities.
Fields of Intervention
Where strategy takes shape.
David Digital Advisory brings decades of experience. We have developed and implemented strategic visions, making them contemporary through the coexistence of traditional and digital media, across application, communication and commercial contexts, in a broad range of mass-market and vertical sectors: food & beverage, electronics and appliances, telecommunications, banking, furniture and design, semi-finished goods and industry, energy and environment, third sector and social communication, pet, art and culture, fashion and luxury, retail distribution, web, publishing, audiovisual and multimedia.
Omnichannel vision
Vision Strategy
Digital transformation
AI adoption
Brand storytelling
User experience
Community design
Alternate Reality
Gamification
E-learning
Copywriting
Publishing
Video strategy
Licensing
Contact
Let us move the idea beyond the expected perimeter.
For brands, start-ups, companies, publishers and projects looking for strategic direction able to read the digital present without being trapped by it.